Responsive web design is the way that recommends that design and development should respond to the user’s behavior and environment based on screen size, platform, and adjustment. The goal of responsive design is to prevent unnecessary resizing, scrolling, zooming, or panning that occurs with websites that have not been optimized for different devices.
There are many responsive web design benefits. These will affect your SEO, conversion rates, user experience, and many other phases of your business that contribute to your growth.
According to techjury’s report show that in 2020, nearly 70% of all global web traffic originated from mobile devices. Therefore, companies need to have websites that perform properly on smaller screens and provide better user experience to the users.
Google notes that you are likely to lose 70% of visitors if your mobile website is hard to navigate. However, if the users have positive interaction with your site, they are 70% more likely to convert.
It means that by providing the best and seamless user experience, the chances of increasing conversions are substantially higher as people will familiar with navigation and site or system use across devices. Responsive design excludes some of the barriers that having multiple sites can present, i.e. in functionality, performance, and consistent look and feel.
Having two different versions of your website one for desktop and another is for mobile will negatively affect your search engine rank because search engines won’t know which content is suitable.
If you want both versions of your website to rank well, you would need to create two separate SEO strategies and campaigns and invest more money in producing original and unique content for both desktop and mobile versions of your site.
Two separate SEO strategies require too much time and money, most of the website owners utilize using a canonical tag on their mobile website that points to the desktop version. As a result, most separate mobile websites aren’t ranked in search engines at all.
With a responsive website, all of the above difficulties can be avoided.
When you have a responsive website design, you can make changes quickly and easily. You don’t need to worry about making changes on two websites. Flexibility is beneficial when you just want to make a quick design to modify or fix a typo on your website.
Making one responsive website for all screens takes less time instead of making two different versions. As time is money, responsive design naturally costs less than the alternative. If you go with responsive design you can save many maintenance costs, special configuration costs, etc.
Two different versions of your website are difficult to manage, you have to spend much time and resources on managing two websites. By responsive design, you can spend less time on maintenance tasks and focus on more important tasks such as marketing, A/B testing, customer service, and more.